Unless you’ve been living under a rock or in a cave you have definitely noticed an invasion of tea & boba shops from 2012-present (timeline based on my own observations). Statistically speaking, many of these will fail due to intense competition, lack of differentiation and other variables outside of their control. In order to stay afloat in this overpopulated niche, it’s absolutely essential to provide value to the customers. Value comes in many forms:
(A) Quality Products
(B) Exceptional Service
(C) Clear Vision
(D) Persistent Passion
7Leaves has all of the above. Armed with the ingredients for irresistible drinks and an invaluable business model, their success is no surprise. With each passing day, 7Leaves continues to carve paths between cultures, communities and cups.
Behind Their Blueprint of Success
(A) Quality may mean different things to different people, but to me it means a product or service that betters my life. Whether I need a little pick-me-up or tea craving satisfied, 7Leaves always delivers with excellence and sincerity. From the fruity refresher teas to their assortment of milk teas, I have thoroughly enjoyed their whole menu. One of my favorite drinks, the Matcha Soy, is made from high-grade matcha to ensure remarkable flavor (out of all the matcha drinks I’ve tasted 7Leaves has one of the best).
The tea base in their drinks tastes more potent and authentic without being intimidating to first time customers. Yet another area 7Leaves excels at is consistency. They have their drink recipes down to a science so customers know what to expect no matter the time or day they visit!
(B) Think about the most successful companies in the world, what do they all have in common? Phenomenal customer service. Customer service is the bridge between the consumer and the company’s products/services. 7Leave’s metaphorical bridge is world-class with its commitment to serve:
“goodness in every cup, in every community”.excerpt from 7Leave’s Mission Statement
There hasn’t been a day where I’ve visited a 7Leaves without being greeted with a “Welcome!” and warm smile. I know what you guys are thinking…that’s standard customer service! But to my surprise, there are many stores/businesses that can’t even manage that. 7Leave’s customer service doesn’t end there; the cashiers often ask customers about their days and whether they need water or trash thrown away.
Insider Tip: befriend the workers to get discounts or even free drinks!
Their personalized attention helps establish long lasting relationships with customers that go beyond just the products. In regards to customer care, a little definitely goes a long way. I can’t speak for everyone, but you always leave 7Leaves happier than you arrived.
(C) As part of the near-sighted community, I definitely understand the struggle and impossibility of getting to your destination without clear vision. When I received my first pair of glasses, my whole world suddenly became high definition. In the same fashion, a clear vision provides companies with the clarity needed to effectively achieve their purpose. Let’s take a look at 7Leaves’ Mission Statement shall we?
“To enrich and embrace the human experience through our commitment to serve the very best coffee, tea, and goodness in every cup, in every community.”
Not only does it provide a clear picture of what the customer can expect, but it also establishes the tone for how the business should conduct itself. Alongside their mission statement, 7Leaves has also adopted the mantra
“Be the change you want to see in the world”-Mahatma Gandhi
(D) Passion is an intense emotion, however without persistence its flame will eventually die. Founded in 2011, 7Leaves began from the passion of brothers and close friends in Vietnam. Without tenacity in the picture 7Leaves would have died in Little Saigon and never crossed into the states. Now there are locations all over California, in Nevada and Texas with plans on expanding eastward. The growth in customers and locations is a direct result of their commitment to the community and the cups that quench them. 7Leave’s passion is infused in their drinks, employees and locations allowing it to reach the heart of many communities and break barriers between cultures.
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Last Week’s Review: https://reviewoholic.com/2019/05/01/dripptheperfectbrew/
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