Platform 909: Your Portal to Hogwarts

Whether you’re part of the Slytherin, Ravenclaw, Hufflepuff or Gryffindor House, Platform 909 welcomes all fans of Harry Potter. I have never been a Harry Potter fanatic, but as soon as I heard about Platform 909 I had to go see it for myself! Their name is inspired by the famous Harry Potter Landmark Platform 9 ¾ (I believe the 909 comes from their area code).  

Waves of nostalgia hit me instantly as I took my first steps into the store. The interior of Platform 909 is beautifully decorated with Harry Potter mementos and memorabilia. A few in particular caught my eye immediately: Hogwarts House Banners, Harry’s Firebolt Racing Broom and Sirius Black’s Wanted Poster.

Platform 909 specializes in coffee, teas, and breakfast pastries. Among their vast assortment of drinks, they do have Harry Potter themed beverages. Two of the most noteworthy being the Platform Special and their Hogwarts House Teas. The Platform special is inspired by butter-beer and the Hogwart House Teas are a recent spring addition to their menu.

While Platform 909 does many things right, there are a few areas that can be improved in order to take it to the next level.

The Welcoming Feast Menu

Similar to how the Start of Term Feast or Welcoming Feast outlines the Hogwarts students’ terms; a menu is essentially the customer’s guide to the products and sets the tone of the establishment. At Platform 909 the menu is the only part of the store that has little to no resemblance to the Harry Potter theme. Based on what’s served it would be hard to make every drink/food items based off Harry Potter puns, but there is not a single item on the menu that plays along with the theme. This is concerning because Platform 909’s appeal is surrounded by the fact that it’s a Harry Potter inspired café.

With a few subtle changes to their menu I believe the theme would come alive much more.

The menu feels like it’s missing something…

Accio: Social Media Optimization

Social Media is essential for any business due to the increasing number of online users and the digital dependency that it’s creating. For Platform 909 I believe this is another area it can greatly improve on especially considering the business has no official website.

5 ways to optimize their Social Media platform:

  • encourage use of their hashtag
  • feature customer story posts
  • repost customer posts
  • promote yelp check-in rewards
  • utilize customer shout outs.

By utilizing these strategies social interaction and engagement would increase significantly while also creating stronger relationships between the business and its customers.

While you’re here, check out their IG!

Wizardly Discounts

This could be ignorance on my end, but I noticed there are little to no promotional offers on their products. They do run a $1-dollar discount on waffles if you use the Yelp check in feature, but I believe it would be more effective to run promotions on the drinks due to their order volume over the waffles. Promotions are a necessary evil that every business needs to utilize.

3 reasons why promotions are useful for any business:

  • encourage new customers to try their products
  • helps build recurring customers
  • increase sales volume quickly

In exchange for short-term gain, promotions allow businesses to secure new customers and strengthen customer loyalty.

Final Considerations

Despite all the critiques I’ve made on Platform 909, this Harry Potter themed coffee shop succeeds in countless other ways. The atmosphere is perfect for studying while still maintaining the feeling that you’re in the Harry Potter universe. Their mochi waffles are delicious and compliment any drink you decide to order. Additionally, their diverse drink options allow Platform 909 to accommodate majority of customers.

If you like quality coffee/teas, Harry Potter, waffles or all the above Platform 909 is the place for you!

Reviewoholic Certified Recommendations:

  • Matcha Latte (hot or iced)
  • Vanilla Latte (hot or iced)
  • Mochi Waffle
  • House Golden Milk Tea (their best milk tea)

Find Out More About Platform 909!
Facebook
: https://www.facebook.com/platform909/
Instagram: https://www.instagram.com/platform909/?hl=en
Yelp: https://www.yelp.com/biz/platform-909-chino-hills?osq=platform+909

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