Connecting Cultures & Communities: 7Leaves

The Shoppes at Chino Hills Location

Unless you’ve been living under a rock or in a cave you have definitely noticed an invasion of tea & boba shops from 2012-present (timeline based on my own observations). Statistically speaking, many of these will fail due to intense competition, lack of differentiation and other variables outside of their control. In order to stay afloat in this overpopulated niche, it’s absolutely essential to provide value to the customers. Value comes in many forms:

(A) Quality Products
(B) Exceptional Service
(C) Clear Vision
(D) Persistent Passion

7Leaves has all of the above. Armed with the ingredients for irresistible drinks and an invaluable business model, their success is no surprise. With each passing day, 7Leaves continues to carve paths between cultures, communities and cups.

Behind Their Blueprint of Success

(A) Quality may mean different things to different people, but to me it means a product or service that betters my life. Whether I need a little pick-me-up or tea craving satisfied, 7Leaves always delivers with excellence and sincerity. From the fruity refresher teas to their assortment of milk teas, I have thoroughly enjoyed their whole menu. One of my favorite drinks, the Matcha Soy, is made from high-grade matcha to ensure remarkable flavor (out of all the matcha drinks I’ve tasted 7Leaves has one of the best).

All ingredients are freshly sourced

The tea base in their drinks tastes more potent and authentic without being intimidating to first time customers. Yet another area 7Leaves excels at is consistency. They have their drink recipes down to a science so customers know what to expect no matter the time or day they visit!

(From left to right: Vietnamese Coffee, Matcha Soy & Thai Tea)

(B) Think about the most successful companies in the world, what do they all have in common? Phenomenal customer service. Customer service is the bridge between the consumer and the company’s products/services. 7Leave’s metaphorical bridge is world-class with its commitment to serve:

“goodness in every cup, in every community”.

excerpt from 7Leave’s Mission Statement

There hasn’t been a day where I’ve visited a 7Leaves without being greeted with a “Welcome!” and warm smile. I know what you guys are thinking…that’s standard customer service! But to my surprise, there are many stores/businesses that can’t even manage that. 7Leave’s customer service doesn’t end there; the cashiers often ask customers about their days and whether they need water or trash thrown away.

Insider Tip: befriend the workers to get discounts or even free drinks!

Their personalized attention helps establish long lasting relationships with customers that go beyond just the products. In regards to customer care, a little definitely goes a long way. I can’t speak for everyone, but you always leave 7Leaves happier than you arrived.

7Leaves giving back to the community

(C) As part of the near-sighted community, I definitely understand the struggle and impossibility of getting to your destination without clear vision. When I received my first pair of glasses, my whole world suddenly became high definition. In the same fashion, a clear vision provides companies with the clarity needed to effectively achieve their purpose. Let’s take a look at 7Leaves’ Mission Statement shall we?

“To enrich and embrace the human experience through our commitment to serve the very best coffee, tea, and goodness in every cup, in every community.”

Not only does it provide a clear picture of what the customer can expect, but it also establishes the tone for how the business should conduct itself. Alongside their mission statement, 7Leaves has also adopted the mantra

“Be the change you want to see in the world”

-Mahatma Gandhi

(D) Passion is an intense emotion, however without persistence its flame will eventually die. Founded in 2011, 7Leaves began from the passion of brothers and close friends in Vietnam. Without tenacity in the picture 7Leaves would have died in Little Saigon and never crossed into the states. Now there are locations all over California, in Nevada and Texas with plans on expanding eastward. The growth in customers and locations is a direct result of their commitment to the community and the cups that quench them. 7Leave’s passion is infused in their drinks, employees and locations allowing it to reach the heart of many communities and break barriers between cultures.

Find out more about 7Leaves!

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Dripp: the perfect brew

Dripp is a specialty coffee bar that brings back all the right elements for the perfect brew. In today’s time-starved world, convenience, efficiency and profit margins are the highest priority. Quality and warmth has been left somewhere in this assembly-line method of production. Nowadays, coffee is ordered strictly of routine with the only words exchanged being the order. At Dripp, this model is impressively replaced with passion, dedication and integrity as their main ingredients. They have mastered the art of anticipation with their commitment to hand-pouring each cup. Every sip reflects the quality of their raw materials and attentiveness to the personal satisfaction of each guest.

Why Dripp should be in everyone’s cups?

  1. Unrivaled passion and expertise for coffee.
  2. One cup fits all.
  3. I don’t need coffee, but I always want Dripp.
  4. All of the above

Chino Hills Location

Unrivaled passion and expertise for coffee

With Starbucks and Coffee Beans littered across every street in California, how does Dripp continue to flourish against unforgiving competition and the bias toward mass production? Specialization. While it’s undeniable that automation in production provides the highest profit margins, specialization done right can yield the same success with more effective customer satisfaction and loyalty. Simply put, Dripp focuses on its craft and delivers superior quality.

Story Time: Before I began enjoying coffee, a friend of mine dragged me along to Dripp. A combination of caffeine dependency and critical taste buds attracted him to Dripp. Out of curiosity, I ordered a latte for myself.

During this time in my life, I had coffee maybe once or twice a year. One sip in and I was left extremely unimpressed. My first impression and his endorsement for Dripp’s coffee could not be more opposite. Spoiler alert, it was me who did not understand the magic behind their specialized brews. Fast forward about a year or two, I would start my mornings with an occasional latte or brew (Thanks Corporate America). Inevitably an appreciation for coffee began to form, leading me back to Dripp. Equipped with my newfound appreciation for coffee, I ordered a Vanilla Latte and this time around I was unable to remove my lips from the cup.

There is an undoubtable difference between Dripp’s coffee and the competition’s. Whether you enjoy coffee or not, give Dripp a chance. The art of coffee-making is precious and its very essence is found in every dripp here.  

One cup fits all.

The presence at Dripp is captivating regardless of where the guest decides to indulge. In most cases, people will do anything to avoid being sat outside. However, at Dripp, the outside lounge area is often occupied by many customers. This area is shaded, but preserves the openness that accommodates every visitor. Once the sun starts to set, this area comes to life with cozy lighting, relaxing music and peaceful stillness.

A rustic contemporary ambience greets everyone who steps foot inside. To maximize occupancy Dripp offers two levels, but in order to secure a spot on the second floor luck has to be on your side. Whether you spend a few minutes or a whole day there, the visual appeal of the interior never becomes stale. Be careful though, you may plan for a short visit and find yourself there for hours.

Have a date, but don’t know where to go? Dripp. Need a place to study with caffeine readily available? Dripp. Looking for a cool and casual location to catch up with friends? Look no further. Searching for a cozy place to call home? You guessed it. That last one may have been an exaggeration, but you get the point. Any occasion is more enjoyable at Dripp.

Each box of coffee is uniquely designed.

I don’t need coffee, but I always want Dripp.

Two of the most powerful forces in the consumer market: needs and wants. While they both operate toward the same end goal, the customer is affected differently by each. Without getting into a complex discussion about economics and human behavior, the bottom-line: desire is more valuable than necessity for businesses. Consumers driven by need will satisfy it through the quickest and most convenient means. On the other hand, customers driven by wants bring loyalty and consistent business along with them. So which side of the market does Dripp appeal to? Hint: starts with a w.

Do I need coffee? Absolutely not. Do I want coffee? Yes, on many occasions, I do crave a cup or two. In a perfect world, whenever a coffee craving manifests I would go to Dripp. Don’t just take my word for it, go to the nearest location and savor every dripp.

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